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首页> 外文期刊>Journal of the Science of Design >THE RELATIONSHIP BETWEEN CULTURAL ELEMENTS, DESIGN ELEMENTS, AND AESTHETIC EXPERIENCES IN CULTURAL CHINESE LIQUOR PACKAGES
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THE RELATIONSHIP BETWEEN CULTURAL ELEMENTS, DESIGN ELEMENTS, AND AESTHETIC EXPERIENCES IN CULTURAL CHINESE LIQUOR PACKAGES

机译：中国白酒包装中的文化元素，设计元素和审美经验之间的关系

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摘要

In order to assist designers and managers in improving the aesthetic experience of cultural packaging, this study investigated the cultural Chinese liquor packaging (CCLP) from the perspective of cultural spatial levels. Using a questionnaire survey, it firstly investigated whether customer's aesthetic experience varied with outer and inner levels of cultural elements within CCLP. Additionally, it explored the interactions between cultural elements, design elements, and aesthetic experience within CCLP when it is equipped with two levels of cultural elements. The results showed that: (1) there was no significant difference between different levels of cultural elements in generating aesthetic experiences in CCLP, which indicated a certain spatial level of cultural elements do not have an inherent superiority in staging aesthetic experiences. And (2) according to the correspondence of design element's performance and evoked aesthetic experience, this study classified CCLP's design elements based on Kano's model. This classification can provide important reference for designers, as it implies multiple design elements' different priorities when staging aesthetic experience and guides designer's efforts, facilitates design work efficiency, and encourages effectiveness.
机译：为了帮助设计人员和管理人员改善文化包装的审美体验，本研究从文化空间水平的角度研究了中国文化酒包装（CCLP）。通过问卷调查，它首先调查了客户的审美体验是否随CCLP中文化元素的内外层次而变化。此外，它还探讨了CCLP中配备了两个层次的文化元素时文化元素，设计元素和审美体验之间的相互作用。结果表明：（1）CCLP产生审美体验的过程中，不同层次的文化元素之间没有显着差异，这表明一定程度的文化元素在进行审美体验上没有内在的优越性。 （2）根据设计元素的性能和所唤起的审美经验的对应关系，根据卡诺模型对CCLP的设计元素进行了分类。这种分类可以为设计师提供重要的参考，因为它在分阶段审美经验时暗示了多个设计元素的不同优先级，可以指导设计师的工作，提高设计工作效率并鼓励有效性。

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