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首页> 外文期刊>Journal of Uncertainty Analysis and Applications >Pricing Decision in a Two-Echelon Supply Chain with Competing Retailers Under Uncertain Environment
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Pricing Decision in a Two-Echelon Supply Chain with Competing Retailers Under Uncertain Environment

机译：不确定环境下具有竞争优势的零售商的两级供应链中的定价决策

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This paper explores a supply chain pricing competition problem in a two-echelon supply chain with one manufacturer and two competing retailers. The manufacturing costs, sales costs, and market bases are all characterized as uncertain variables whose distributions are estimated by experts’ experienced data. In consideration of channel members’ different market powers, three decentralized game models are employed to explore the equilibrium behaviors in corresponding decision circumstances. How the channel members should choose their most profitable pricing strategies in face of uncertainties is derived from these models. Numerical experiments are conducted to examine the effects of power structures and parameters’ uncertain degrees on the pricing decisions of the members. The results show that the existence of dominant powers in the supply chain will increase the sales prices and reduce the profit of the whole supply chain. It is also found that the supply chain members may benefit from higher uncertain degrees of their own costs while the other supply chain members will gain less profits. Additionally, the results demonstrate that the uncertainty of the supply chain will make end consumers pay more. Some other interesting managerial highlights are also obtained in this paper.
机译：本文探讨了具有一个制造商和两个竞争零售商的两级供应链中的供应链定价竞争问题。制造成本，销售成本和市场基础都是不确定性变量，其分布由专家的经验数据估算。考虑到渠道成员的不同市场力量，采用了三种分散的博弈模型来探索相应决策环境下的均衡行为。从这些模型中可以得出，面对不确定性，渠道成员应如何选择最有利可图的定价策略。进行了数值实验，以检验功率结构和参数的不确定程度对成员定价决策的影响。结果表明，供应链中主导力量的存在将提高销售价格，并降低整个供应链的利润。还发现，供应链成员可能会从较高的自身成本不确定性中受益，而其他供应链成员将获得较少的利润。此外，结果表明，供应链的不确定性将使最终消费者付出更多。本文还获得了其他一些有趣的管理亮点。

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