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Future proofing of tourism entrepreneurship in Oman: challenges and prospects

机译:阿曼旅游企业家精神的未来证明:挑战和前景

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PurposeThe purpose of this paper is to analyze the various factors that inhibit tourism student’s inclination toward tourism-related entrepreneurial activities in Oman.Design/methodology/approachThe study was conducted with 223 students of tourism studies who were selected on simple random sampling basis and were contacted through a well-defined questionnaire.FindingsThe study reveals that the factors like non-discrimination of gender, promotion opportunities and physical working conditions play a crucial role in motivating students to take up tourism-related career. The empirical results also reveal that the high risk of accidents, non-tourism spouse preferences and Omani traditional values discourage tourism. Thus, a natural growth toward setting up of such tourism-related entrepreneurial activities is thwarted.Research limitations/implicationsThe study was restricted to undergraduate students of tourism studies in and around Muscat, Oman. The study could be extended to know the insight of the personnel involved in the entire tourism sector in Oman.Practical implicationsThe study demonstrates that there is a strong association between the motivating factors and the various reasons that encourage studying tourism. The main factors impeding entrepreneurship tourism are the insufficiency of capital, lack of awareness about the ongoing programmes as well as the lack of entrepreneurial skills.Social implicationsThere exists necessity for the government and the related sponsoring institutions to create an ecosystem that facilitates and encourages tourism entrepreneurs. This will in turn help in the process of diversifying Oman’s future economy toward tourism.Originality/valueVery few studies have examined the entrepreneurship tourism in Oman for sustainable development, and it is a first-hand study of its kind.
机译:目的本文的目的是分析各种因素来抑制旅游学生在阿曼进行与旅游相关的创业活动的倾向。设计/方法/方法该研究是对223名旅游研究的学生进行的,他们是从简单随机抽样的基础上选出并与之联系的研究结果表明,诸如性别不歧视,晋升机会和体力劳动条件等因素在激励学生从事与旅游相关的职业方面起着至关重要的作用。实证结果还表明,事故的高风险,非旅游配偶的喜好和阿曼传统价值观阻碍了旅游业的发展。因此,阻碍了建立此类与旅游相关的企业家活动的自然增长。研究局限/意义该研究仅限于阿曼马斯喀特及其周边地区的旅游学本科学生。该研究可以扩展为了解阿曼整个旅游业人员的见识。实际意义该研究表明,激励因素与鼓励学习旅游业的各种原因之间有着密切的联系。阻碍企业家旅游业发展的主要因素是资金不足,缺乏对正在进行的计划的认识以及缺乏企业家技能。社会影响政府和相关赞助机构有必要建立一个促进和鼓励旅游企业家的生态系统。 。反过来,这将有助于使阿曼的未来经济向旅游业多元化。原创性/价值很少有研究检查阿曼的企业家旅游业以促进可持续发展,这是同类研究的第一手资料。

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