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首页> 外文期刊>Frontiers in Psychology >Supporting Sustainable Food Consumption: Mental Contrasting with Implementation Intentions (MCII) Aligns Intentions and Behavior
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Supporting Sustainable Food Consumption: Mental Contrasting with Implementation Intentions (MCII) Aligns Intentions and Behavior

机译：支持可持续食品消费：与实现意图的精神对比（MCII）使意图和行为保持一致

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With growing awareness that sustainable consumption is important for quality of life on earth, many individuals intend to act more sustainably. In this regard, interest in reducing meat consumption is on the rise. However, people often do not translate intentions into actual behavior change. To address this intention-behavior gap, we tested the self-regulation strategy of mental contrasting with implementation intentions (MCII). Here, people identify and imagine a desired future and current obstacles standing in its way. They address the obstacles with if-then plans specifying when, where, and how to act differently. In a 5-week randomized controlled experimental study, we compared an information + MCII intervention with an information-only control intervention. As hypothesized, only MCII participants’ intention of reducing their meat consumption was predictive of their actual reduction, while no correspondence between intention and behavior change was found for control participants. Participants with a moderate to strong intention to reduce their meat consumption reduced it more in the MCII than in the control condition. Thus, MCII helped to narrow the intention-behavior gap and supported behavior change for those holding moderate and strong respective intentions.
机译：随着人们越来越意识到可持续消费对地球上的生活质量至关重要，许多人打算采取更加可持续的行动。在这方面，减少肉类消费的兴趣正在上升。但是，人们通常不会将意图转化为实际的行为改变。为了解决这种意图-行为差距，我们测试了与实施意图（MCII）对比的心理自我调节策略。在这里，人们可以确定并想象一个理想的未来以及当前的障碍。他们通过if-then计划解决障碍，规定了何时，何地以及如何采取不同的行动。在一项为期5周的随机对照实验研究中，我们将信息+ MCII干预与仅信息对照干预进行了比较。如假设的那样，只有MCII参与者减少肉食的意图可以预测他们的实际减少，而对照组参与者的意图和行为改变之间没有对应关系。有中度到强烈意愿减少肉类消耗的参与者在MCII中比在控制条件下减少了更多。因此，MCII帮助缩小了意向行为鸿沟，并支持了持有中等和强烈各自意愿的人的行为改变。

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