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The Influence of the Intangible Cultural Heritage About propagation medium in the Big data Era

机译：非物质文化遗产对大数据时代传播媒介的影响

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摘要

Film and television works have been attracting the attention of the modern people with their own characteristics. Image, vivid, intuitive, popular, the media uses its own advantage to spread out the information quickly, the transmission efficiency and the promotion is unmatched by other any medias, it also plays an important role for the dissemination of intangible cultural heritage. With our country pay more attention on protecting the intangible cultural heritage, digital media can use its own advantages to protect, promote, promote the intangible cultural heritage, to visual intangible cultural heritage, and present it to the public, in order to let the public understand what is intangible cultural heritage, take the initiative to protect the intangible cultural heritage. This paper discusses the influence of digital media on protecting intangible cultural heritage, with the power of digital media, we expect to protect it better, leave a valuable legacy for future generations.Key words: Big Data Era / Media / intangible cultural heritage / inheritance and protection
机译：影视作品已经吸引了具有自己特色的现代人。形象，生动，直观，受欢迎，媒体利用自身的优势迅速传播信息，传播效率和提升是其他任何媒体都无法比拟的，它在非物质文化遗产的传播中也发挥着重要作用。随着我国对非物质文化遗产保护的重视，数字媒体可以利用自身的优势来保护，促进，推广非物质文化遗产，将视觉非物质文化遗产呈现给公众，以使公众了解了解什么是非物质文化遗产，主动保护非物质文化遗产。本文讨论了数字媒体对保护非物质文化遗产的影响，我们希望借助数字媒体的力量更好地保护它，为子孙后代留下宝贵的遗产。关键词：大数据时代/媒体/非物质文化遗产/继承和保护

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