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Chinese SMEs in Emerging African Markets: Innovative Management and Marketing Performance

机译：中国中小企业在新兴非洲市场：创新管理和营销表现

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摘要

This paper evaluates the performance of the SMEs owned and managed by the Chinese entrepreneurs in Tanzania and those SMEs owned and managed by the Tanzanian entrepreneurs in Tanzania. Our study indicated that innovation culture was the key to success of the Chinese SMEs operating in Tanzania compared to the SMEs of Tanzania nationals. This was deemed to the fact that the mangers of the Chinese SMEs value the willingness of their members to experiment new business idea, revise their marketing programs to stay ahead of the market, gain financial support from their government, frequently develop more product features, and attract new customers. The major constraints of the Tanzanian SMEs were slow pace of government support, weak linkages between Chinese SMEs and Tanzanians SMEs for technological transfer, lack of adequate funds within the enterprise, and uncertain demand for innovative goods and services.
机译：本文评估了由坦桑尼亚中文企业家拥有和管理的中小企业的表现，以及坦桑尼亚坦桑尼亚企业家拥有和管理的那些中小企业。我们的研究表明，与坦桑尼亚国民中小企业相比，创新文化是中国中小企业在坦桑尼亚经营的中国中小企业的关键。这被认为是中国中小企业的人们重视其成员的意愿，以实验新的经营理念，修改他们的营销计划，以便在市场上保持领先，从政府中获取财政支持，经常开发更多的产品功能，经常开发更多产品特征，以及吸引新客户。坦桑尼亚中小企业的主要制约因素是政府支持的缓慢，中国中小企业和坦桑尼亚中小企业在技术转让中，企业内缺乏足够的资金，对创新商品和服务的不确定需求，缺乏困境。

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