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首页> 外文期刊>Cogent Business & Management >The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

机译：绿色企业型取向，市场定位和绿色供应链管理实践对可持续发展事务的影响

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This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of sustainable firm performance. Further, the study found that GSCM practices partially mediate the relationship between GEO and firm performance while MO also partially mediate the relationship between GEO and GSCM practices. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability performance. The theoretical and practical implications are also discussed.
机译：本研究试图研究绿色企业家取向（地理）和市场取向（MO）对绿色供应链管理（GSCM）实践的影响以及随后的可持续公司绩效的影响。此外，该研究确定了绿色企业家取向和可持续的公司绩效之间的调解因素，并探讨了市场定位是否在地理和GSCM实践之间的关系中发挥着调解作用。使用具有部分最小二乘技术的结构方程建模，分析了从246个孟加拉国纺织制造公司收集的数据，这是探索性和定量研究。结果表明，地理对MO和GSCM实践具有显着的积极影响，这最终对可持续公司绩效的所有三个维度（经济，环境和社会）产生了积极影响。此外，该研究发现，GSCM实践部分地调解了地理和公司性能之间的关系，而Mo也部分地介绍了地理和GSCM实践之间的关系。这些调查结果表明，组织应强调其运营中的GSCM实践以获得可持续性绩效。还讨论了理论和实际意义。

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