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首页> 外文期刊>Advances in Building Education >On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA.
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On how communication transforms architectural perception. Seattle Library, OMA = De cómo la comunicación trasforma la percepción de la arquitectura. Biblioteca de Seattle, OMA.

机译：关于通信如何改变架构感知。西雅图库，OMA =通信如何改变架构的感知。西雅图图书馆，奥巴。

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摘要

Multiple communicative strategies can be followed in architecture according to the target audience. The mechanisms of representation may radically vary when the recipient is the client, the constructor, the curator, a colleague or even an instructor (1). As an example, the approach may be mainly visual when the target is the client. However, it may be strictly conceptual when pointing to the jury members in a competition. In certain cases, the adaptation of the graphic language to the different scenarios leads to such a distortion on the message that the original project is hardly recognizable. This article will focus on the project of the Public Seattle Library, designed by the architect Rem Koolhaas. The analysis of five different communicative strategies of the project show peculiar and unequal graphic narrations: from the concept book of the competition, the website of LMN (the American partners of Rem Koolhaas- OMA in this particular project), the website of OMA, the coverage on the Seattle press, the Library Brochure for teenagers and the approach developed on the Content book. Rem Koolhaas coined the concept of design of information to express the fundamental relationship between the message and media in architecture. In his practice, the communicative strategy is present from the beginning of the design process till the final stages. In this article, the thoughtful comparison of these examples will enable to extract conclusions on the use of communication in architectural design and reflect on the iconic and communicative dimension of architecture in general.
机译：根据目标受众，架构中可以遵循多种交流策略。当接收者是客户端，构造函数，策略，同事甚至指导员（1）时，表示的机制可以从根本上变化。作为示例，当目标是客户端时，该方法主要是视觉。但是，当指向竞争中的陪审团成员时，可能是严格概念的。在某些情况下，图形语言对不同方案的适应导致原始项目几乎无法识别的消息上的失真。本文将重点关注由建筑师REM KOOLHAAS设计的公共西雅图图书馆的项目。分析项目五种不同交流策略的特殊和不等图形叙述：从竞争概念书，LMN网站（在这个特定项目中的Rem Koolhaas-Oma的美国合作伙伴），奥巴的网站，在西雅图媒体上的覆盖范围，青少年的图书馆手册和内容书籍开发的方法。 Rem Koolhaas创作了信息设计的概念，以表达架构中的消息和媒体之间的基本关系。在他的实践中，交际战略是从设计过程开始到最后阶段的开始。在本文中，这些例子的深思熟虑比较将能够提取关于建筑设计中的通信的结论，并反思架构的标志性和交际维度。

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