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7Ps in corporate hospitals Administrators perspective

机译：7ps在公司医院管理员的透视

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The prime objective of the paper is to study 7Ps - Product, Price, Place, Promotion, People, Physical Evidence and Process - in selected corporate hospitals in India which is very pivotal in strengthening the effectiveness of a hospital. It is needless to say how important service sector is in the national economy. In India, more than 50% of the GDP is now accounted for by the service sector. Though this sector has gaining prominence in terms of its dominant role at the national level, much thought has not yet been given by academics in terms of introducing the marketing strategies towards improving the effectiveness and efficiency of the hospital. It is gratifying to note that there has been phenomenal growth in hospital services in India. There is multifold increase in the number of hospitals, doctors, nursing and paramedical staff. Recognizing the importance of this service, corporate sector is investing huge amount of money and so it has become vital to think in terms of effective utilization, with a view to provide effective service to the clientele and to give maximum returns on investment to the share holders. In this new environment, age old methods may not yield handsome returns. Application of service would pave avenues in rationalizing and standardizing the services. Marketing has become a buzz word to the service providers in present day hospitals. Hence, an attempt has been made in this article to study 7Ps in sample corporate hospitals. For this purpose, administrators’ perceptions were elicited and analyzed with the help of relevant statistical tools like Means, Standard Deviation and ANOVA to know variations in the perceptions of the respondents. At the end, certain suggestions were given to the policy makers of the hospital. It is sure that if they follow the given suggestions one can overcome the problems of these hospitals to a great extent.
机译：本文的主要目标是研究7PS - 产品，价格，地方，促销，人，物理证据和过程 - 在印度的选定公司医院中，这在加强医院的有效性方面非常统计。不用说服务部门在国民经济中有多重要。在印度，超过50％的GDP现在由服务部门占。虽然这一部门在国家一级的主导作用方面取得了突出，但学术界尚未在介绍提高医院的效力和效率方面的营销策略方面尚未被学术讨论。值得注意的是，印度的医院服务存在现象生长。医院，医生，护理人员数量的数量增加了多变的增加。认识到这项服务的重要性，企业部门正在投入大量资金，因此对有效利用方面的思考至关重要，以便为客户提供有效的服务，并为股票持有人提供最大的投资回报。在这个新的环境中，旧方法可能不会产生帅气的回报。服务的应用将铺设合理化和标准化服务的途径。营销已成为当今医院服务提供商的热门词汇。因此，本文已经尝试了在样本公司医院中研究7PS。为此目的，借助相关统计工具如手段，标准偏差和ANOVA的帮助，阐述了管理员的看法，以了解受访者看法的变化。最后，对医院的决策者提供了某些建议。它确信，如果他们遵循给定的建议，可以在很大程度上克服这些医院的问题。

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