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Behavioral Theory Of Perspective Economics And Psychology As The Basis Preferences

机译：视角经济与心理学的行为理论作为基础偏好

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摘要

Several studies on value of road safety (VRS) has been widely applied in various countries .One approach that is commonly used to calculate the VRS is to measure public willingnes to pay ( WTP ) in order to increase the safety aspect. In this model preferences are based on the behavioral theory of economics perspective that explains that every human behavior based on the preferences and each preference has a utility value further in human behavior will select preferences that have a high utility value. This model has been criticized from several researchers in the field of psychology because many factors affect human behavior and the researchers believe the results of measurements of preferences in this model is still a bias that ultimately affect the validity of the results of the calculation of VRS. For these reason the objective of this research is to develop a model of VRS by combining behavior forecasting from the economics perspective and psychology perspective so that the result is closer to reality . Keywords : Value of Road Safety??, Preferences, Behavior Theory
机译：有关道路安全（VRS）价值的几项研究已被广泛应用于各个国家。一个常用于计算VRS的方法是衡量公众愿意支付（WTP）以增加安全方面。在该模型中，偏好基于经济学视角的行为理论，其解释了基于偏好和每个偏好的每个人类行为进一步在人类行为中具有效用值，将选择具有高效用值的偏好。这种模式受到心理学领域的几个研究人员的批评，因为许多因素影响人类的行为，研究人员认为，该模型中偏好的测量结果仍然是最终影响VRS计算结果的有效性的偏差。出于这些原因，本研究的目的是通过将行为预测与经济学视角和心理学视角相结合来开发VRS的模型，以便结果更接近现实。关键词：道路安全的价值??，偏好，行为理论

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