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首页> 外文期刊>International Journal on Informatics Visualization: JOIV >Public Responses Towards Camera-Embedded Digital Signage Advertising
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Public Responses Towards Camera-Embedded Digital Signage Advertising

机译：对相机嵌入式数字标牌广告的公共回复

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摘要

This study proposes a measurable scale to gauge advertising effectiveness of digital signage. Gender study was performed on the constructs to supplement the findings. “Engagement” and “Involvement”, two well-known constructs were used to find out the advertising effectiveness using digital signage. A real-time experiment was conducted and the survey data (N = 221) were analysed, presenting descriptive analysis and T-test analysis across all items among the constructs. The findings reveal that both “Engagement” and “Involvement” are significant contributors to advertising effectiveness in the context of digital signage. Findings also suggest that females tend to enjoy the advertisements more with higher degree of advertisement related experiences.
机译：本研究提出了一种可衡量的规模来衡量数字标牌的广告效能。在构建体中进行了性别研究以补充结果。 “参与”和“参与”，使用了两个着名的构建体，用于使用数字标牌找出广告效果。进行了实时实验，分析了调查数据（N = 221），在构建体中的所有项目中呈现描述性分析和T检验分析。调查结果表明，“参与”和“参与”是在数字标牌上下广告效能的重要贡献者。调查结果还表明，女性倾向于享受更高程度的广告相关经验的广告。

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