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The labor of online product promotion: Barriers to collective action

机译：在线产品促销的劳动：集体行动的障碍

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Theorists have suggested that precarity — an experience of risk and uncertainty — increasingly describes the work experiences of many different kinds of contractual workers: from highly paid freelancers to those who pick up odd jobs. Theorists have further suggested that this common experience of precarity might serve as the basis for collective action. I contribute to this discussion by attempting to understand how individuals who work online promoting products experience precarity in different ways. Based on interviews with professional bloggers and members of a group that I refer to as the flexibly unemployed, I describe the characteristics and work practices of these groups, as well as their interactions. I argue that bloggers’ exploitation of the flexibly unemployed, together with their ideologies toward labor, act as barriers to collective action. I conclude by suggesting that, rather than imagining that workers from different classes will find common ground, communication systems should be developed that allow workers to network and share information in ways that are isolated from members of other classes and outside of online work platforms that commoditize social relationships and interactions.
机译：理论家提出了一种风险和不确定性的经验 - 越来越多地描述了许多不同类型的合同工作者的工作经历：从高度付费的自由职业者到那些拿起零工的人。理论家进一步建议，这种常见的前导经验可能是集体行动的基础。我通过试图了解在在线上工作的个人以不同的方式促进产品的体验。根据与职业博客的访谈和一群人称为灵活失业，我描述了这些群体的特点和工作实践以及他们的互动。我认为博主对灵活失业的利用与他们的意识形态一起剥削劳动力，充当集体行动的障碍。我通过暗示，而不是想象不同课程的工人将找到共同点，应制定通信系统，以便以商品化的其他课程成员和在线工作平台的成员分离的方式，允许工人和分享信息的方式。社会关系与互动。

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