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The strength of no-tie relationships: Political leaders’ Instagram posts and their followers’ actions and views

机译：无关系关系的实力：政治领导者的Instagram帖子及其追随者的行为和观点

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Drawing on research into electronic word-of-mouth communication, tie strength, and homophily, this study examines the actions of those who follow political leaders on Instagram as well as followers’ perceptions of the influence leaders’ posts have on their political views. The influence of leaders’ posts, as measured by a survey of followers, was also compared with strong-tie sources of opinion leadership, such as friends and family, and weak-tie sources, including co-workers and acquaintances. Findings indicate that posts from leaders whom followers usually agree with are seen as influencing followers’ views more than any other source, which is noteworthy given the nonexistent nature of the relationship. Implications for the study of tie strength on social media are also discussed.
机译：本研究介绍了电子话语沟通，领带力和精神源性的研究，审查了遵循Instagram政治领导人的人的行为以及对影响领导者的追随者对其政治观点的追随者的看法。通过对追随者的调查来衡量的领导者职位的影响，也与强大的舆论领导来源相比，如朋友和家庭，以及弱领带来源，包括同事和熟人。调查结果表明，追随者通常同意的领导者的帖子被视为影响追随者的观点，而不是任何其他来源，这是值得注意的关系的不存在性质。还讨论了对社交媒体领带实力研究的影响。

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