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首页> 外文期刊>Management Dynamics in the Knowledge Economy >Identifying Key Factors Affecting Customer’s Decision-Making of Internet Service Providers in Albania
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Identifying Key Factors Affecting Customer’s Decision-Making of Internet Service Providers in Albania

机译：确定影响客户在阿尔巴尼亚互联网服务提供商决策的关键因素

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摘要

The internet market in Albania is expanding and new Internet service providers have grown significantly. Improving competition in this market relies on understanding why customers choose a particular service provider. This research paper aims to investigate and understand how a range of factors impact the customers’ perceptions to choose their internet service provider. It explores the factors affecting customer’s decision by using a quantitative method via a questionnaire survey. For identifying behavioral factors, a survey was conducted face to face. The structured questionnaire assessed the users’ perceptions and opinions in choosing an internet provider. The target population consisted of individual internet users at the household level who have fixed internet access at home. This paper presents the variables that influence consumers purchase decision by reviewing key factors in the sector and identifies consumer patterns in purchasing Internet Service Provider (ISPs). The findings of the research showed that brand image is the most influential factor in the selection of ISPs. In order to gain new customers, internet providers have to take into consideration the company’s image as a critical factor to the consumer decision-making, followed by the information disposed to customers and the risk associated to the service provider. The research provided high-speed internet providers in Albania insights on how to gain new customers and enhance competitiveness
机译：阿尔巴尼亚的互联网市场正在扩大，新的互联网服务提供商已经大幅发展。提高该市场的竞争依赖于理解为什么客户选择特定的服务提供商。本研究文件旨在调查和理解一系列因素如何影响客户的互联网服务提供商的看法。它探讨了通过调查问卷调查使用定量方法影响客户决定的因素。为了确定行为因素，将面对面进行调查。结构化问卷评估了选择互联网提供商时的用户的看法和意见。目标人口包括在家里的家庭级别的个人互联网用户组成。本文介绍了通过审查部门的关键因素来影响消费者购买决定的变量，并确定采购互联网服务提供商（ISP）中的消费模式。研究结果表明，品牌形象是isps选择最有影响力的因素。为了获得新客户，互联网提供商必须考虑公司的形象作为消费者决策的关键因素，其次是所提供给客户的信息以及与服务提供商相关的风险。该研究提供了在阿尔巴尼亚的高速互联网提供商有关如何获得新客户的洞察力，并提高竞争力

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