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How to Sell a Book? Insights from Romania

机译：如何卖一本书？来自罗马尼亚的见解

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Many other famous intellectuals, artists and writers stress various positive aspects of reading. Scientific research in medicine and psychology also prove the positive outcomes of reading. Therefore, it is not a surprise that books are highly valued by societies. Nevertheless, book reading seems to be a rarity in some societies. Although reading is beneficial, the book market is not flourishing in many countries, including Romania. The present paper sets a framework for developing marketing strategies that could be used by Romanian publishers to attract more readers. The methodology comprises two parts. A first section is dedicated to the Romanian book market. Investigating its specificity helps us pinpoint the references for successful marketing strategies. The second part is based on the analysis of the scarce literature on marketing in the book industry in order to identify key aspects and vulnerabilities of marketing strategy in this sector.
机译：许多其他着名的知识分子，艺术家和作家都强调了阅读的各种积极方面。医学和心理学的科学研究还证明了阅读的积极结果。因此，这并不是一个惊喜的书籍受到社会的高度重视。然而，书籍阅读似乎是一些社会的罕见性。虽然阅读是有益的，但是在内的许多国家没有繁荣，包括罗马尼亚。本文为开发罗马尼亚出版商吸引更多读者可以使用的营销策略来制定一个框架。该方法包括两部分。第一部分致力于罗马尼亚图书市场。调查其特殊性有助于我们查明对成功营销策略的参考。第二部分是基于对书籍行业营销缺乏文学的分析，以确定该部门营销策略的关键方面和脆弱性。

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