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The Shorter the Better? Effects of Privacy Policy Length on Online Privacy Decision-Making

机译：较短的更好？隐私政策长度对在线隐私决策的影响

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Privacy policies provide Internet users with the possibility to inform themselves about websites’ usage of their disclosed personal data. Strikingly, however, most people tend not to read privacy policies because they are long and cumbersome, indicating that people do not wish to expend much (cognitive) effort on reading such policies. The present study aimed to examine whether shorter privacy policies can be beneficial in informing users about a social networking site’s (SNS) privacy practices, and to investigate associations between variables relevant for privacy decision-making using one theory-based integrative model. In an online experiment, participants ( N = 305) were asked to create a personal account on an SNS after being given the option to read the privacy policy. Privacy policy length and the SNS’s level of privacy were varied, creating a 2 (policy length) x 2 (level of privacy) between-subjects design. The results revealed that participants who saw short policies spent less time on reading but gained higher knowledge about the SNS’s privacy practices—due to the fact that they spent more reading time per word. Factual privacy policy knowledge was found to be an indicator for participants’ subjective privacy perception. The perception and evaluation of the specific SNS′s privacy level influenced the assessment of privacy costs and benefits. Particularly when benefits were perceived as high, self-disclosure was increased.
机译：隐私政策为互联网用户提供了可通知自己的网站对其所披露的个人数据的使用情况的可能性。然而，令人惊讶的是，大多数人往往不读隐私政策，因为它们是漫长而繁琐的，表明人们不希望在阅读这些政策上消耗大量（认知）努力。本研究旨在审查更短的隐私政策是否有利于向用户提供社交网站（SNS）隐私实践，并使用一个基于理论的一体化模型对隐私决策相关的变量之间的关联。在在线实验中，要求参与者（n = 305）在获得读取隐私政策的选择后，在SNS上创建个人账户。隐私政策长度和SNS的隐私程度变化，创建了一个2（策略长度）x 2（隐私级别）设计。结果表明，在阅读时，看到短期政策的参与者在读数上度过了更短的知识 - 由于他们花了更多的阅读时间，因此对SNS的隐私实践获得了更高的知识。发现事实隐私政策知识是参与者主观隐私感知的指标。特定SNS隐私层面的感知和评估影响了对隐私成本和福利的评估。特别是当益处被认为是高的时，自披露增加了。

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