In this study, we have a research of the impact of the network sports information on college students' sports cognition. The college students' network access behaviors, content preferences, sports values and behaviors, the factors affecting the contemporary college students' sports cognition can be deduced. Our research could be divided into four parts. Firstly, caring for the major sports events at home and abroad and enhance their confidence. The majority of the contemporary college students are very concerned about the situation of sports development as well as the major sports events at home and abroad. Secondly, the strong sense of participation in sports in diverse ways. The strong sense of participation in sports is determined by college students' enthusiasm and enterprising qualities. However, the college students' behavior input in the sports cognition is an advanced form of participation in sports after all. Thirdly, desire for the social and sports development and have the unified understanding. After reflection of the past and entering into the 21st century, college students are more deeply aware of the importance of social and sports development. The inner desire for the social and sports development is widespread among the contemporary people. Fourthly, the awareness affects the behaviors. College students' sports behaviors are positive on the whole, but subject to the conditions of the sports activities as well as the influence of the internal factors (physiological and psychological factors) and extrinsic factors (natural environment, social, economic and cultural environment).
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