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首页> 外文期刊>Research journal of applied science, engineering and technology >The Moderating Effects of Corporate Image on the Relationship between Perceived Justice Dimensions and Consumer Attitudes and Repurchase Intentions from Online Shopping in Iran
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The Moderating Effects of Corporate Image on the Relationship between Perceived Justice Dimensions and Consumer Attitudes and Repurchase Intentions from Online Shopping in Iran

机译：企业形象对伊朗网上购物中的司法尺寸与消费者态度与消费者态度与消费者态度与消费者态度的关系的调节效应

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The purpose of this study is to investigate the effects of perceived justice dimensions on consumer attitude (Satisfaction with the recovery, overall firm satisfaction and trust) and repurchase intentions by considering the role of corporate image. Totally, 400 questionnaires were distributed to university students, that 380 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression and multiple hierarchical regression show that distributive justice has a positive influence on satisfaction with the recovery and consumers' trust; Procedural justice has a positive influence on satisfaction with the recovery, overall firm satisfaction and repurchase intentions; Interactional justice has a positive influence on satisfaction with the recovery, consumers' trust and repurchase intentions; Satisfaction with the recovery has a positive influence on consumers' trust, overall firm satisfaction and repurchase intentions; Consumers' trust has a positive influence on repurchase intentions; Overall firm satisfaction has a positive influence on repurchase intentions. The study also showed that corporate image plays a moderating role in the relationship between perceived justice dimensions and overall firm satisfaction, consumers' trust and repurchase intentions; also corporate image plays a moderating role in the relationship between interactional justice and satisfaction with the recovery. However, the moderating role of corporate image was not found in the relationship between distributive justice, procedural justice and satisfaction with the recovery.
机译：本研究的目的是调查感知正义维度对消费者态度的影响（对恢复，整体求助和信任的满意度，通过考虑公司形象的作用，回购意图。完全，400次问卷分发给大学生，380名问卷用于最终分析，其基于简单线性回归和多个层次回归的分析结果表明，分配正义对恢复的满意度具有积极的影响消费者的信任;程序正义对恢复，整体康复和回购意图的满意度有积极的影响;互动正义对恢复，消费者的信任和回购意图具有积极的影响;对恢复的满意度对消费者的信任，整体公司满意度和回购意图具有积极影响;消费者信任对回购意图产生积极影响;整体康复满意对回购意图产生积极影响。该研究还表明，企业形象在感知的正义维度与整体公司满意度之间的关系中起着更高的作用，消费者的信任和回购意图;公司形象还在互动司法与恢复之间的关系中发挥着努力的作用。然而，在分配司法，程序正义与恢复的关系之间没有找到企业形象的调节作用。

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