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首页> 外文期刊>Open Journal of Business and Management >Management Decision in Joining Hotel Network on Digital Marketing-Based for Financial and Non-Financial Impacts (Study: 4 and 5-Star Hotels in Yogyakarta Special Region)
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Management Decision in Joining Hotel Network on Digital Marketing-Based for Financial and Non-Financial Impacts (Study: 4 and 5-Star Hotels in Yogyakarta Special Region)

机译：加入宾馆网的管理决策基于金融和非财务影响的数字营销 - 学习：4和5星级酒店在日惹特区）

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摘要

The purpose of this study outlines the main reasons and factors driving management to join the hotel network on Digital Marketing-based. Besides, this research also wants to formulate the differences that occur before and after joining the hotel networking. This study uses a research design qualitative descriptive that is revealing facts, phenomena, variables, and circumstances that occur when the research is ongoing and presents it as it is. Data collection techniques are interviewing, observing, and studying literature . Furthermore, the data will be processed using descriptive and deductive methods in sequence. The results showed that companies that joined the budget hotel chain were facilitated because they could easily promote their hotel rooms. The facility in the hotel and website digital marketing is depending on the agreement. Today’s competition isn’t a competition between destinations, so businessmen must be able to take advantage of every opportunity. Each digital marketing has a difference in the distribution of fees or profits on the sale of hotel rooms. However, this study didn’t find significant financial and non-financial impacts on 5-star hotel . Contributions from the study provide knowledge to stakeholders about the impact received by conventional hotels that provide access to low-cost hotel aggregators to acquisition hotel rooms.
机译：本研究的目的概述了驾驶管理基于数字营销的酒店网络的主要原因和因素。此外，该研究还希望制定加入酒店网络之前和之后发生的差异。本研究采用了研究设计定性描述性，揭示了研究正在进行的事实，现象，变量和情况，并将其提出。数据收集技术正在采访，观察和学习文学。此外，将使用顺序使用描述性和演绎方法处理数据。结果表明，加入经济型酒店连锁店的公司被促进，因为它们很容易促进酒店客房。酒店和网站数字营销的设施取决于协议。今天的竞争不是目的地之间的竞争，因此商人必须能够利用每一个机会。每个数字营销都有差异，在酒店客房销售的费用或利润分配。然而，本研究没有找到5星级酒店的重要财务和非财务影响。该研究的贡献为利益相关者提供了关于传统酒店所接受的利益相关者，这些酒店提供可获得低价酒店的聚集器到收购酒店客房。

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