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首页> 外文期刊>Open Journal of Business and Management >How SMEs Can Create Value for Customers through Emergency Logistics and Human Resource Management under Unexpected Events&br/&—Service-Dominant Logic Perspective
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How SMEs Can Create Value for Customers through Emergency Logistics and Human Resource Management under Unexpected Events&br/&—Service-Dominant Logic Perspective

机译：在意外事件下，中小企业如何通过应急物流和人力资源管理为客户创造价值。 - 适用于主导逻辑视角

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摘要

The worldwide impact of the COVID-19 outbreak was huge, and with the joint efforts of the whole country, the epidemic was basically controlled in China, but the outbreak gave us a long-lasting reflection. The outbreak has had a significant impact on our economic development and people ’ s lives. For SMEs with small market share and poor risk resistance, it is a difficult problem to deal with the outbreak, and the lack of crisis awareness and contingency plans of most SMEs makes the survival crisis of SMEs deepen greatly, so it is necessary to explore how SMEs can deal with the outbreak. Since there are different and unevenly distributed resources in China, emergency logistics in response to emergencies is particularly important. This paper examines how SMEs can achieve emergency logistics and human resource management to create value for customers in the context of emergencies from the perspective of service-dominant logic, in order to provide solutions for SMEs to escape from the dilemma of survival. The service-dominant logic focuses on the process of co-creation of value through continuous interaction between producers and consumers, and believes that value co-creation can be achieved through healthy and effective interaction between enterprises and customers. In this paper, we take COVID-19, a social hotspot, as the background to discuss how SMEs can do a good job in emergency logistics and human resource management for their own better development in the face of emergencies.
机译：Covid-19爆发的全球影响力巨大，随着全国的共同努力，该流行病基本控制在中国，但爆发给了我们一长串持久的反思。爆发对我们的经济发展和人民的生活产生了重大影响。对于市场份额小的中小企业和风险较差，造成爆发的困难问题，缺乏危机意识和大多数中小企业的应急计划使中小企业的生存危机大大加深，因此有必要探索如何中小企业可以处理爆发。由于中国存在不同和不均性的分布式资源，因此应对紧急情况的紧急物流尤为重要。本文研究了中小企业如何实现应急物流和人力资源管理，从服务主导逻辑的角度来看，在紧急情况范围内为客户创造价值，以便为中小企业提供解决方案逃离生存的困境。服务主导逻辑专注于通过生产者和消费者之间的持续互动共同创造价值的过程，并相信通过企业和客户之间的健康和有效的互动来实现价值共同创造。在本文中，我们采取了社交热点的Covid-19，因为背景讨论了中小企业如何在紧急物流和人力资源管理方面为自己的更好的发展而在紧急情况下进行良好的发展。

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