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首页> 外文期刊>SAGE Open >Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?
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Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas?

机译：文化接近和类型接近：中国观众如何享受美国和韩国电视剧？

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摘要

This article examined a transnational viewing process, in which Chinese audience watch American and Korean TV dramas. Cultural proximity and genre proximity were adopted to predict media involvement and enjoyment. A quantitative content analysis was conducted with a probability sample of 16,440 comments from 411 TV dramas. It was found that cultural proximity failed to predict enjoyment but succeeded in explaining involvement. It also revealed two different routes to enjoyment—to enjoy Korean dramas through involvement with characters and American dramas through involvement with the narrative. Genre proximity was found in action/crime but not in fantasy/adventure. The level of involvement varied in different genres, such as romance, horror/crux, and comedy.
机译：本文审查了跨国观看过程，其中中国观众观看美国和韩国电视剧。采用文化接近和流派接近预测媒体参与和享受。通过411个电视剧的概率样本进行定量含量分析，从411个电视剧。有人发现，文化接近未能预测享受，但成功地解释了参与。它还揭示了两个不同的路线，通过参与叙述，通过参与角色和美国戏剧来欣赏韩国戏剧。在行动/犯罪中发现了类型的邻近，但不在幻想/冒险中。不同类型的参与程度不同，例如浪漫，恐怖/症结和喜剧。

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