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Platformizing Webtoons: The Impact on Creative and Digital Labor in South Korea

机译:平台化WebToons:韩国创造性和数字劳动的影响

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Despite the transformative benefits of platform technology for cultural production, critical scholars have raised vigilance against the emergence of digital platforms as a new hegemonic constellation of 21st-century capitalism, and the neoliberal governance and exploitation of labor that concomitantly intensify. Taking as a case study, the platformization of the “Webtoon” industry in South Korea, this article addresses such concerns, questioning the potentially detrimental effects of platforms on creative labor and their dominance in the market. More importantly, however, it commands wider attention to how platformization has been restructuring this particular cultural industry, and reveals that this process does not simply augment exploitation. Instead, focusing our analysis on the reconfiguration of the process of Webtoon production and the opportunities it affords for the creative labor, we illuminate the complication of relationship between the involved actors, and argue for a broader scope of inquiry that makes explicit the ramifications of platformization on cultural production.
机译:尽管具有文化生产平台技术的变革效益,但批判学者们提出了对数字平台的出现,作为21世纪资本主义的新霸权星座,以及新自由主义的治理和兼顾伴随地加剧的劳动力。作为一个案例研究,“韩国”WebToon“产业的平台化,本文涉及此类担忧,质疑平台对创造性劳动及其在市场中的主导地位的潜在不利影响。然而,更重要的是,它更广泛地注意平台化如何重组这种特殊的文化产业,并揭示这个过程不仅仅是增强剥削。相反,将我们的分析重新配置了我们对WebToon生产过程的重新配置以及为创造性劳动提供的机会,我们阐明了所涉及的演员之间的关系并争论更广泛的调查范围,使平台化的后果变得明确的调查范围论文化制作。

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