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Platformed Interactions: How Social Media Platforms Relate to Candidate–Constituent Interaction During Finnish 2015 Election Campaigning

机译：平台互动：社交媒体平台如何与芬兰2015年选举活动期间的候选人组成互动有关

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摘要

Interaction between candidates and constituents via social media is a well-studied domain. The article takes this research further through a synthesis with platform studies, emerging scholarship that applies a critical perspective to the role of digital platforms in society. Examination of candidate–constituent interaction via Twitter and Facebook during the 2015 Finnish parliamentary elections revealed that the types of interaction differ between the two platforms: Facebook was used for formal campaigning and for praising and expressing support, while Twitter was utilized for information and for seeking and sharing opinions. An additional finding is that interaction approaches may be platform-specific, with socio-emotional functions being employed more often by candidates than constituents on Facebook while no such difference existed for Twitter. On the basis of the implication that platforms have a critical role in the nature of candidate–constituent social media interaction, we discuss the implications of platformed interaction for the democratic process, suggesting that campaign strategy may exploit it in ways that may even necessitate regulation. Furthermore, scholars of social media interaction might need to consider the broader ramifications of the findings, and contributions to theory that acknowledge platforms’ part in interaction may be needed.
机译：通过社交媒体之间的候选人和成员之间的互动是一个良好的域名。本文通过与平台研究的合成进一步提出了这项研究，新兴奖学金适用于数字平台在社会中的作用。 2015年芬兰议会选举中通过Twitter和Facebook审查候选人组成互动揭示了两个平台之间的互动类型：Facebook被用于正式的竞选和赞扬和表达支持，而Twitter用于信息和寻求并分享意见。另外一个发现是互动方法可能是特定于平台的，社会情绪函数在Facebook上的成分而不是Facebook上的成分，而Twitter没有这样的差异。在候选人在候选人构成社交媒体互动性质中具有关键作用的影响，我们讨论了平台互动对民主进程的影响，这表明活动策略可能以甚至需要规定的方式利用它。此外，社交媒体互动的学者可能需要考虑调查结果的更广泛的影响，并对理论的贡献可能需要确认平台的互动部分。

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