Elaborating Cancer Opinion Leaders’ Communication Behaviors Within Online Health Communities: Network and Content Analyses

Yaguang Zhu; Mengfei Guan; Erin Donovan

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Elaborating Cancer Opinion Leaders’ Communication Behaviors Within Online Health Communities: Network and Content Analyses

机译：在线健康社区中阐述癌症舆论领导者的沟通行为：网络和内容分析

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This study integrates social network and content analyses to examine the communication behaviors of opinion leaders—such as creating threads and engaging in continuous conversations—in two large cancer-focused online health communities. Guided by the diffusion of innovation theory and the social support literature, we analyzed 951 threads and 10,179 posts and found that a group of opinion leaders (including cancer patients, family caregivers, and cancer survivors) centralized the communities from 2017 to 2018. Opinion leaders’ typical replies to others tended to be a combination of opinion support, emotional support, and network support. Amid their self-created threads, we further identified four themes: cancer history and treatment, health or life condition update, advocacy, and emotional ventilation. Implications for network and content analytics of online cancer communication are discussed.

机译：本研究整合了社交网络和内容分析，以检查意见领导者的沟通行为 - 例如创建线程并参与连续对话 - 在两个大型癌症的在线健康社区中。以创新理论和社会支持文学的扩散为指导，我们分析了951个线程和10,179个职位，发现一组意见领导者（包括癌症患者，家庭护理人员和癌症幸存者）将社区集中在2017年至2018年。舆论领袖'对他人的典型答复往往是意见支持，情感支持和网络支持的结合。在他们的自我创造的线程中，我们进一步确定了四个主题：癌症历史和治疗，健康或生命状况更新，宣传和情绪通风。讨论了对网络通信的网络和内容分析的影响。

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《Social Media + Society》 |2020年第2期|共页
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Yaguang Zhu; Mengfei Guan; Erin Donovan;
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online opinion leaderonline health communitiessocial network analysis (SNA)cancer communication;

机译：在线意见领先的领先地区健康传识科网络分析（SNA）癌症通信;

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机译：网络社区中意见领袖的出现：具有时间动态和启发式的快速估计的二元模型
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机译：癌症幸存者在线健康社区中的领导者识别：基于社交网络的分类方法
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机译：金钱与在线舆论领袖对话...是什么促使舆论领袖进行社交网络推荐？
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机译：网络内部的规范：意见领袖和同伴网络对尼日利亚北部农村地区母亲/护理人员的儿童免疫接种决定的影响。
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机译：委员会关于保护个人在社区中处理个人数据和信息安全的沟通。关于保护与个人数据处理有关的个人的理事会指令的提案。欧洲共同体成员国政府代表在理事会内举行会议的决议草案。委员会关于向欧洲共同体机构和其他机构申请的关于保护个人数据处理方面的理事会指令所载原则的声明。关于在公共数字电信网络，特别是综合业务数字网（IsDN）和公共数字移动网络中保护个人数据和隐私的理事会指令的提案。建议理事会关于开放谈判的决定，以期欧洲共同体对欧洲委员会的让步，以保护个人自动处理个人数据。关于理事会在信息安全领域的决定的提案。 COm（90）314决赛，1990年9月13日

Elaborating Cancer Opinion Leaders’ Communication Behaviors Within Online Health Communities: Network and Content Analyses

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