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首页> 外文期刊>She Ji; The Journal of Design, Economics, and Innovation >Human Experts Outperform Technology in Creative Markets
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Human Experts Outperform Technology in Creative Markets

机译：人类专家在创意市场中优于技术

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摘要

Technological advances have enabled machines to displace humans both in physical tasks and in higher-skilled fields that require extensive knowledge or training. Recently, there has been an outpour contending that advances in artificial intelligence mean technology can outperform human creative experts. We explore whether artificial intelligence outperforms humans in domains that depend upon the spark of creativity. Two logo design studies and seven evaluation studies explore the performance of human designers as compared to artificial intelligence logo makers. Relative to logos produced through artificial intelligence, those created by expert humans are judged to be of higher quality. This advantage to expert humans is tied to their logos being more expressive and differentiated than the artificial intelligence logos. Finally, we discuss boundary conditions of these results.
机译：技术进步使机器能够在物理任务中取代人类以及需要广泛的知识或培训的高技能领域。最近，人工智能平均技术的进步一直存在争夺人工智能技术的进步。我们探索人工智能是否优于依赖创造力火花的域中的人类。与人工智能标志制造商相比，两项徽标设计研究和七项评估研究探讨了人类设计师的表现。相对于通过人工智能制作的徽标，专家人类创造的徽标被认为具有更高的质量。对专业人类的这种优势与他们的徽标相关联，比人工智能标志更具表现力和差异。最后，我们讨论了这些结果的边界条件。

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