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首页> 外文期刊>Sustainability >Establishing a Sustainable Sports Tourism Evaluation Framework with a Hybrid Multi-Criteria Decision-Making Model to Explore Potential Sports Tourism Attractions in Taiwan
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Establishing a Sustainable Sports Tourism Evaluation Framework with a Hybrid Multi-Criteria Decision-Making Model to Explore Potential Sports Tourism Attractions in Taiwan

机译：建立一个可持续的体育旅游评估框架，具有混合多标准决策模型，以探索台湾的潜在体育旅游景点

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摘要

In recent years, the awareness of sustainable tourism has risen around the world. Many tourism industries combine sports to attract more customers to facilitate the development of the economy and the promotion of local culture. However, it is an important task to establish a comprehensive tourism evaluation framework for sustainable sports tourism. This study proposes a Multi-Criteria Decision-Making (MCDM) model to discuss the above issues, using the Bayesian Best Worst Method (Bayesian BWM) to integrate multiple experts’ judgments to generate the group optimal criteria weights. Next, the modified Visekriterijumska Optimizacija i Kompromisno Resenje (VIKOR) technique is combined with the concept of aspiration level to determine the performance of sports attractions and their priority ranks. In addition, this study adds a perspective of institutional sustainability to emphasize the importance of government support and local marketing. The effectiveness and robustness of the proposed model is demonstrated through potential sports tourism attractions in Taiwan. A sensitivity analysis and models comparison were also performed in this study. The results show that the proposed model is feasible for practical applications and that it effectively provides some management implications to support decision-makers in formulating improvement strategies.
机译：近年来，可持续旅游的意识在世界各地升起。许多旅游业合并运动以吸引更多客户以促进经济的发展和促进当地文化。但是，它是为可持续体育旅游制定全面的旅游评估框架，是一项重要任务。本研究提出了一种多标准决策（MCDM）模型来讨论上述问题，使用贝叶斯最佳最差方法（贝叶斯BWM）整合多个专家的判断，以产生组最佳标准权重。接下来，修改的VINEKRITERIJUMSKA OptimizACIJA I KOMPROMISNO RESENJE（Vikor）技术与志向级别的概念相结合，以确定体育景点及其优先级别的表现。此外，本研究还增加了制度可持续性的视角，以强调政府支持和地方营销的重要性。通过台湾潜在的体育旅游景点证明了拟议模型的有效性和稳健性。本研究还进行了敏感性分析和模型比较。结果表明，该模型可用于实际应用，其有效地提供了一些管理含义，以支持制定改进策略的决策者。

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