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The Front-End of Product Development as Systems Thinking and Predictive Learning

机译:作为系统思维和预测学习的产品开发前端

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摘要

Designing a new product, to be attractive to customers several years from its inception, is a major business challenge. The front-end of product development (the set of exploratory activities prior to project approval) is usually vague, unstructured and based on heuristics. Most supporting tools and methods interpolate data and are anchored in the present and the past. However, new product decisions are made for the future: predictive knowledge should be extrapolated from current information. This paper proposes the front-end should be akin to a scientific inquiry, with systems thinking and predictive learning as mainstays to create customer value and reduce its “fuzziness”.
机译:设计新产品,从成立几年内对客户具有吸引力,是一个重大的经营挑战。产品开发的前端(项目批准前的探索活动集)通常是模糊的,非结构化的,并基于启发式信息。大多数支持工具和方法内插数据并在当前和过去锚定。但是,对未来进行了新的产品决策:应从当前信息推断出预测知识。本文提出了前端应该类似于科学探究,系统思考和预测学习作为主动台,以创造客户价值并减少其“模糊性”。

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