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首页> 外文期刊>Procedia Manufacturing >Virtual Reality enriched Business Model Canvas Building Blocks for enhancing Customer Retention
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Virtual Reality enriched Business Model Canvas Building Blocks for enhancing Customer Retention

机译：虚拟现实丰富的商业模式帆布构建块，用于增强客户保留

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摘要

The upcoming digital transformation is a present key challenge for companies. Nevertheless, this key challenge is also a megatrend, which goes along with great opportunities like production- and process optimization, possible new data-driven business models and new perspectives for interaction with customers. Osterwalder’s Business Model Canvas provides companies a template and guideline for documenting the existing and developing new business models. Two of the key questions when describing the existing business model as well as when developing a new one is: “Who are our most important customers and for whom are we creating value?” These questions regarding the customer segments go along with the channels and the relationship between producer and customer. Due to everywhere available connectivity to the internet, customer segments may change and new customer segments expect new communication channels and a different producer/customer relationship. Virtual Reality is a cutting-edge technology with potential in various areas like product development, product presentation, and remote support. However, remote support can be more than an expert/expert communication for guided maintenance work, it has the potential for reaching new customer segments, setting up new communication channels and thus creating new customer relationships. All this together bears the potential for a Virtual Reality driven Customer Retention.
机译：即将推出的数字转型是公司的当前主要挑战。尽管如此，这一关键挑战也是一个兆元，它与生产和流程优化等巨大的机会相比，可能的新数据驱动的商业模式和与客户互动的新观点。 Osterwalder的商业模式Canvas为公司提供了一个模板和指导，用于记录现有和开发新的商业模式。在描述现有的商业模式以及开发新的一个时，两个关键问题是：“谁是我们最重要的客户，我们创造价值是谁？”这些关于客户细分的问题以及渠道以及生产者和客户之间的关系。由于到处都是与互联网的连接，客户群可能会改变，新的客户段期望新的通信渠道和不同的生产者/客户关系。虚拟现实是一种尖端技术，具有产品开发，产品演示和远程支持等各种领域的潜力。然而，远程支持可能不仅仅是一个专家/专家沟通，用于导向维护工作，它有可能达到新的客户段，建立新的通信渠道，从而创造新的客户关系。所有这些都共同承担了虚拟现实驱动的客户保留的可能性。

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