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The role of powerful business strategy on value innovation capabilities to improve marketing performance during the COVID-19 pandemic

机译：强大的业务战略对增值能力提高营销表现的强大经营战略在科夫德 - 19流行期间提高营销业绩

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The study on marketing in terms of the creative economy as a result of COVID-19 is a dynamic problem between business sustainability and the business environment. Business strategy is the key to improve marketing performance, antecedent’s entrepreneurial orientation and market orientation business strategies to drive the value of dynamic innovation and marketing capabilities. Business strategy needs to be established based on Resources based theory (RBV) to manage business resources effectively and efficiently in the craft business. This paper performs a survey on 187 entrepreneurs of Nyatu tree sap products, in the province of Central Kalimantan, Indonesia. The study is a quantitative analysis with a questionnaire processed with the application of SEM-AMOS 24 statistics. The results of the research estimate and goodness of fit index and evaluation of business strategies are applied to reach an environmentally friendly and quality manner for customer support. The research implication is that businesses can continue to implement dynamic business strategies with the business environment in their business practices during the COVID-19 pandemic. The research can also be a reference for empirical research studies on business strategies for handicraft business resources.
机译：Covid-19由于Covid-19而导致创造性经济的营销研究是商业可持续性与商业环境之间的动态问题。经营战略是提高营销业绩，前进的创业方向和市场导向业务战略的关键，以推动动态创新和营销能力的价值。需要基于基于资源的理论（RBV）来建立业务战略，以在工艺业务中有效且有效地管理业务资源。本文在印度尼西亚卡利马坦省187名纽约树SAP产品的企业家进行了调查。该研究是通过应用SEM-AMOS 24统计的调查问卷进行定量分析。应用研究估计和良好指数的结果和商业策略评估，以达到环保和质量的客户支持。研究含义是，在Covid-19流行期间，企业可以继续在商业惯例中继续实施具有商业环境的动态业务策略。该研究还可以是工艺业务资源业务战略实证研究的参考。

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