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Determinants of Television Media Librariesa?? Use, Collections, and Services among the Television Media Professionals in Bengaluru

机译:电视媒体Librariesa的决定因素?在班加罗尔的电视媒体专业人士之间使用,收藏和服务

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The purpose of this study is to examine the utilisation of television media libraries use, resources and services among the media professional working in various television channels at Bengaluru. Based on this background, a survey method has been adopted and well-structured questionnaire was distributed to collect relevant data about usage behaviour by the media professionals. The study covers media professional working at various television media in Bengaluru. Data was collected from 1132 media professionals and final results indicate that minimum usage of the television media libraries is observed in respondents. The overall statistics shows that usage, collections and services of television media libraries as somehow satisfactory. It is found that primary purpose of the media library is archival and not for referral. ??An effort has been made by the authors to study the ways to accomplish the demands of television media professionals in television media of Bengaluru, Karnataka.
机译:本研究的目的是审查在班加罗尔的各种电视频道的媒体专业人士之间使用电视媒体库的使用,资源和服务。基于此背景,已采用调查方法,并分发了结构良好的问卷,以收集媒体专业人员的相关数据。该研究涵盖在班加罗鲁各地电视媒体工作的媒体专业人士。从1132个媒体专业人员收集数据,最终结果表明,在受访者中观察到电视媒体库的最低利用。整体统计数据显示了电视媒体库的使用,集合和服务,如以某种方式令人满意。有人发现媒体库的主要目的是档案,而不是推荐。作者已经努力研究了在卡纳塔克邦孟加拉邦的电视媒体中实现电视媒体专业人员需求的方法。

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