—Due to the intensely increasing individualized and rapidly changing demand in global market, customer oriented design has been the top priority for modern enterprises to quickly respond to the volatile personalized requirements. This leads to the great change of mass customization in supply chain management, in which the agility, efficiency and cost have become the main impediment to improve supply chain’s performance. In this paper, we first propose a new method of adaptive clustering for the orientation and analysis of target customers that is originally inspired from the swarm intelligence of ant colony, then the recommendation system for the design of LCD-TV is illustrated that applied by this method to test the validity of the algorithm. After that, we present a supply chain management based on mobile agents to satisfy the customization, especially, detailed description of the agentbased supply chain process is also expounded. Finally, an integrated intelligent system to support the customer oriented design as well as its supply chain management is discussed.
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