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首页> 外文期刊>Journal of Economics and Sustainable Development >Analysis of Motivation, Situational Interaction and Inter-Functional Integration and the Effect on Marketing Strategy Creativity and Marketing Performance of Bottled Drinking Water Company in East Java
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Analysis of Motivation, Situational Interaction and Inter-Functional Integration and the Effect on Marketing Strategy Creativity and Marketing Performance of Bottled Drinking Water Company in East Java

机译：东爪哇瓶装饮用水公司营销策略创造性和营销策略创造性及营销策略创造性及营销表现的分析

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摘要

The public need for drinking water is very high. This condition is inversely proportional to availability of drinkable water in terms of quality and health guarantee. Bottled water demand in big cities continues to increase. This condition become feasible to be studied continuously, combined with effectiveness of a marketing program that depends on actions of three parties; companies, competitors and customers, Ohmahe referred it as strategic triangle or strategic three Cs. This is explorative research (confirmatory research). The populations are all 20 companies bottled drinking water companies under ASPADIN East Java for year 2013. The samples are selected by census techniques. This research purpose is to know the effects of motivation, situational interaction and inter-functional integration on creativity strategy and marketing performance of bottled drinking water companies in East Java Province. The research results show that motivation, situational interaction and inter-functional integration have a direct, positive and significant effecton creativity strategy. Inter-functional integration has no significant effect on marketing performance. Marketing strategy creativityhas direct, positive and significant effecton marketing performance of bottled drinking water companies.
机译：公众需要饮用水的需求非常高。在质量和健康保证方面，这种情况与饮用水的可用性成反比。大城市的瓶装水需求持续增加。这种情况变得不断研究，与营销计划的有效性相结合，这取决于三方的行为;公司，竞争对手和客户，ohmahe将其称为战略三角形或战略三个CS。这是探索性研究（确认研究）。这些人群全部20家公司在2013年在阿斯塔多爪哇省的饮酒水公司。样品由人口普查技术选中。这项研究目的是了解动机，情境互动和功能间整合对东爪哇省瓶装饮水公司的创造性战略和营销表现的影响。研究结果表明，动机，情境相互作用和功能间融合具有直接，积极和显着的影响创造性战略。功能间融合对营销表现没有显着影响。营销策略创造力直接，积极和显着的瓶装饮用水公司营销性能。

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