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Virtual Community Characteristics As Success Factors For Crowdfunding Projects

机译：虚拟社区特征作为众筹项目的成功因素

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In the age of digitization, company-owned processes such as new product development get extended to the virtual environment and external actors get integrated for various tasks. One such task is the funding of new projects in the form of open call to the crowd, called crowdfunding. In this paper I investigate the factors influencing the likelihood of crowdfunding projects’ success by analyzing data from the crowdfunding platform Kickstarter. The research focus is on the influence of virtual community characteristics. The results show that the probability of project success is positively influenced by a higher number of project supporters but a larger amount of comments on the project, controlled for project definition factors, is found to decrease the likelihood of project success. This is in line with previous findings of a double-edged impact of the size of the virtual innovation community and the amount of peer-to-peer interaction on the likelihood of successful innovation input by the participants.
机译：在数字化时代，新产品开发等公司拥有的流程将扩展到虚拟环境，外部演员为各种任务集成。一个这样的任务是以公开呼吁对人群的形式提供新项目，称为Crowdfunding。在本文中，我通过分析来自众筹平台Kickstarter的数据来调查影响众筹划项目成功的可能性的因素。研究重点是对虚拟社区特征的影响。结果表明，项目成功的概率受到更高数量的项目支持者的积极影响，但对项目定义因素的项目进行了更大的评论，可以减少项目成功的可能性。这符合先前调查结果，对虚拟创新界大小的双刃大影响以及对同行对同行互动的对参与者成功创新的可能性的影响。

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