This paper discusses the importance of search engine optimization (SEO) for digital repositories. We first describe the importance of SEO in the academic environment. Online systems, such as institutional digital repositories, are established and used to disseminate scientific information. Next, we present a case study of our own institution’s DSpace repository, performing several SEO tests and identifying the potential SEO issues through a group of three independent audit tools. In this case study, we attempt to resolve most of the SEO problems that appeared within our research and propose solutions to them. After making the necessary adjustments, we were able to improve the quality of SEO variables by more than 59% compared to the non-optimized state (a fresh installation of DSpace). Finally, we apply the same software audit tools to a sample of global institutional repositories also based on DSpace. In the discussion, we compare the SEO sample results with the average score of the semi-optimized DSpace repository (from the case study) and make conclusions.
展开▼
