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首页> 外文期刊>European Journal of Business and Management >E-Service Quality and Customer Loyalty in Deposit Money Banks in Nigeria
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E-Service Quality and Customer Loyalty in Deposit Money Banks in Nigeria

机译:尼日利亚存款货币银行的电子服务质量和客户忠诚度

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The study examined Electronic Service Quality and Customer Loyalty in Deposit Money Banks in Nigeria. Its aim was to assess the level of relationship between e-service quality and customer loyalty of deposit money banks in Nigeria. In line with the objective of the study, three null hypotheses were formulated to guide the research. The theoretical foundation of the study was based on resource base and sustainable theories. The study adopted quasi-experimental research design. The population size was drawn from the customer of quoted deposit money banks with international authorization in Nigeria. A sample size of 411 customers was obtained using Krejcie and Morgan formula. A probability simple random sampling technique was further utilized in picking the respondents. A questionnaire of five point likert scale was used in data collection. Frequency, percentages, bar and pie charts were used in analyzing both the demographic data of the respondents, mean and standard deviation to answer research questions, while Kendall tau_b correlation coefficient was employed in testing the hypotheses formulated for the study. All the null hypotheses were rejected. The research therefore revealed that; a significant relationship exist between interactivity and customer loyalty of deposit money banks in Nigeria, a significant relationship exist between customer support and customer loyalty of deposit money banks in Nigeria, as well that there is a significant influence of customer technology adoption on the relationship between e-service quality and customer loyalty. It was concluded that, quality of e-service have help to improved customer loyalty in deposit money banks. It was therefore recommended amongst others that, deposit money banks should develop their websites by making it more interactive, online banking should be made easier for customers to make use of, and that more awareness should be given to customers on the need for e-banking.
机译:该研究审查了尼日利亚存款货币银行的电子服务质量和客户忠诚度。其目的是评估尼日利亚存款货币银行的电子服务质量与客户忠诚之间的关系。根据该研究的目的,配制了三个空假设以指导研究。该研究的理论基础是基于资源基础和可持续理论。该研究采用了准实验研究设计。人口规模来自尼日利亚的国际授权书的报价存款货币银行客户。使用KREJCIE和MORGAN公式获得411客户的样本量。在挑选受访者时进一步利用了概率简单的随机抽样技术。五点李克特量表的问卷在数据收集中使用。频率,百分比,栏和饼图用于分析受访者的人口统计数据,均值和标准偏差,以回答研究问题,而KENDALL TAU_B相关系数用于测试为该研究制定的假设。所有空假设都被拒绝了。因此,研究表明;尼日利亚存款货币银行的互动和客户忠诚之间存在重大关系,在尼日利亚的客户支持和客户忠诚之间存在重大关系,以及客户技术采用对e的关系存在重大影响 - 服务质量和客户忠诚度。它的结论是,电子服务的质量有助于提高存款货币银行的客户忠诚度。因此,它建议在其他人中,存款货币银行应通过使其更具互动,对客户进行更多互动,为客户提供更多互动,并应赋予客户对客户的需求进行更多意识。

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