This study aimed to identify the state of electronic trust and its impact on electronic loyalty in the Hashemite Kingdom of Jordan. The study population consisted of Jordanian customers using shopping websites and utilized a questionnaire that was developed based on prior research and managed electronically to collect data. A convenience sample consisting of 386 individuals was used and the data was analyzed using SPSS and PLS techniques. The major findings revealed that there is a significant impact of e-trust dimensions(Credibility, Integrity and Orientation to Resolve Problems) on e-loyalty to shopping websites in the Jordanian context. The study additionally provides a list of recommendations for online retailers, such as offering precise and sufficient information on their websites and imploring the Jordanian Government to implement deterrent laws against the exploitation of customers using e-selling sites.
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