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Cognitive Bias, Entrepreneurial Emotion, and Entrepreneurship Intention

机译：认知偏见，企业家情感和创业意图

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Although numerous studies have explored the factors influencing entrepreneurial activity, there is a lack of a theoretical basis for linking these factors to entrepreneurship behavioral intention. The current study uses the theory of self-regulating attitude to construct a theoretical model of examining the relationship among cognitive bias, entrepreneurial emotion and entrepreneurship intention. A total of 312 valid samples were collected from college students at a Chinese university. The bootstrapping method was used to test the multi-mediation hypotheses. Our research found that positive entrepreneurial emotion plays a mediating role in the relationship between optimism and entrepreneurship intention., whereas negative entrepreneurial emotion plays a mediating role in the relationship between overconfidence and entrepreneurship intention. These findings underline the importance of a correct understanding of cognitive bias and entrepreneurial emotion in the process of entrepreneurship.
机译：虽然众多研究探索了影响企业活动的因素，但缺乏将这些因素与创业行为意图联系起来的理论依据。目前的研究采用了自我调节态度理论，构建了检查认知偏见，创业情绪和创业意图的关系的理论模型。总共有312个有效样本，从中国大学的大学生收集。引导方法用于测试多媒体假设。我们的研究发现，积极的创业情绪在乐观主义和创业意图之间的关系中起着调解作用。，而负面的创业情绪在过度自信和创业意图之间的关系中起着调解作用。这些调查结果强调了对创业过程中对认知偏见和创业情绪的重要性。

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