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Construction of Mobile E-Commerce Platform and Analysis of Its Impact on E-Commerce Logistics Customer Satisfaction

机译：移动电子商务平台建设及其对电子商务物流客户满意度的影响分析

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With the development of mobile network communication technology, online shopping has further become the mainstream way of mass consumption. To this end, this article attempts to start from the innovation of e-commerce platform, uses today’s Internet of Things, collects relevant information, and collects relevant data through smart sensors, to establish a mobile e-commerce platform and analyze and explore the impact of e-commerce logistics customer satisfaction of factors revolve around e-commerce logistics. This article uses smart sensor technology to mine and analyze e-commerce information data and then design and build a new mobile e-commerce platform. Taking the two major e-commerce platforms of Jingdong and Taobao as examples, through online evaluation surveys, the importance of factors affecting logistics service quality and customer satisfaction under different logistics distribution models was explored and analyzed. Under JD’s selfoperated logistics distribution model, users pay the most attention to the integrity of the delivered goods, the accuracy of the delivery time, and the service attitude of the delivery personnel. The importance is ranked second, first, and third, reaching 48.36%, 50.36%, and 61.64%, respectively. Under the third-party logistics distribution model of Taobao, the main influencing factors are the integrity of the delivered goods, the accuracy of the delivery time, the importance of outer packaging, and the importance of product integrity, reaching 37.52%, 41.1%, and 24.29 %, respectively.
机译：随着移动网络通信技术的发展，网上购物进一步成为主流的大众消费方式。为此，本文试图从电子商务平台的创新开始，使用今天的物联网，收集相关信息，通过智能传感器收集相关数据，建立移动电子商务平台并分析和探索影响电子商务物流客户对电子商务物流围绕电子商务的满意度。本文使用智能传感器技术来挖掘和分析电子商务信息数据，然后设计并构建一个新的移动电子商务平台。通过在线评估调查，探讨了京东和淘宝的两个主要电子商务平台作为示例，探讨了影响物流服务质量的因素和在不同物流分配模型下影响物流服务质量和客户满意度的重要性。在JD的自慰物流分配模式下，用户最关注交付商品的完整性，即交货时间的准确性，以及送货人员的服务态度。重要性分别排名第二，首先和第三，分别达到48.36％，50.36％和61.64％。在淘宝的第三方物流分布模型下，主要影响因素是交付货物的完整性，交货时间准确性，外包装的重要性，以及产品完整性的重要性，达到37.52％，41.1％，分别为24.29％。

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