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Service Innovation of Insurance Data Based on Cloud Computing in the Era of Big Data

机译：基于大数据时代云计算的保险数据服务创新

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With the advent of the era of big data, great changes have taken place in the insurance industry, gradually entering the field of Internet insurance, and a large amount of insurance data has been accumulated. How to realize the innovation of insurance services through insurance data is crucial to the development of the insurance industry. Therefore, this paper proposes a ciphertext retrieval technology based on attribute encryption (HP-CPABKS) to realize the rapid retrieval and update of insurance data on the premise of ensuring the privacy of insurance information and puts forward an innovative insurance service based on cloud computing. The results show that 97.35% of users are successfully identified in test set A and 98.77% of users are successfully identified in test set B, and the recognition success rate of the four test sets is higher than 97.00%; when the number of challenges is 720, the modified data block is less than 9%; the total number of complaints is reduced from 1300 to 249; 99.19% of users are satisfied with the innovative insurance service; the number of the insured is increased significantly. To sum up, the insurance innovation service based on cloud computing insurance data can improve customer satisfaction, increase the number of policyholders, reduce the number of complaints, and achieve a more successful insurance service innovation. This study provides a reference for the precision marketing of insurance services.
机译：随着大数据时代的出现，保险业发生了巨大的变化，逐步进入互联网保险领域，并积累了大量的保险数据。如何通过保险数据实现保险服务的创新至关重要，对保险业的发展至关重要。因此，本文提出了一种基于属性加密（HP-CPABKS）来实现对保证保险的信息并提出隐私的前提下，快速检索和保险数据的更新密文检索技术向前发展，基于云计算的创新保险服务。结果表明，97.35％的用户在测试集A中成功识别，98.77％的用户在测试集B中成功识别，四个测试集的识别成功率高于97.00％;当挑战数为720时，修改的数据块小于9％;投诉总数从1300降至249; 99.19％的用户对创新的保险服务感到满意;被保险人的数量显着增加。总而言之，基于云计算保险数据的保险创新服务可以提高客户满意度，增加保单持有人的数量，减少投诉人数，实现更成功的保险服务创新。本研究为保险服务的精确营销提供了参考。

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