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首页> 外文期刊>Journal of the Science of Design >RESEARCH ON ATYPICAL DESIGN TECHNIQUES: PRODUCT DESIGN BY THE SKILLS OF STIMULATING OPPOSITE EMOTIONS
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RESEARCH ON ATYPICAL DESIGN TECHNIQUES: PRODUCT DESIGN BY THE SKILLS OF STIMULATING OPPOSITE EMOTIONS

机译：非典型设计技术研究：产品设计通过刺激相反情绪的技能

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摘要

Product design usually utilizes different elements to attract consumers' attention. However, the application of "opposite" features to stimulate consumers' opposite-emotions in experience can highlight the product and amaze consumers more effectively. Therefore, this study (1) utilized the diachronic opposition emotion events to carry out the proximity matrix data, then (2) clusters the data to obtain an events relationship dendrogram, finally (3) obtains the framework from the interpretation of the dendrogram. According to design techniques extracted from the structural framework of diachronic opposite emotions, there are (1) two emotional stimulation points could choose from, four effects can be created, and eight skills can be applied to the product innovation for designers, and (2) in the product user experience, the generated opposite emotions, thereby, create a sense of innovation, enhancing consumers' preference to the product, which can further influence their purchase decisions and brand loyalty.
机译：产品设计通常利用不同的元素来吸引消费者的注意力。然而，在经验中刺激消费者的相反情绪的“对面”特征的应用可以突出产品和更有效的消费者。因此，本研究（1）利用Diachronic反对情绪事件来执行接近矩阵数据，然后（2）群集数据以获得事件关系树形图，最后（3）从树木图的解释获得框架。根据设计技术从戴高级相反情绪的结构框架中提取，有（1）两个情绪刺激点可以选择，可以创建四种效果，并且可以应用八种技能对设计者的产品创新，以及（2）在产品用户体验中，产生的相反情绪，从而创造了一种创新感，提高了消费者对产品的偏好，这可以进一步影响他们的购买决策和品牌忠诚度。

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