With the development of the market, the traditional production and circulation mode of agricultural products can no longer meet the requirements of market informatization and supply chain development. Therefore, it is necessary to study a new production and circulation method of agricultural products to solve the problems caused by traditional methods. We build an innovation system for agricultural product supply chains led by big data service providers, integrating agricultural product supply chain resources, reducing agricultural product circulation links, reducing costs, achieving agricultural product traceability, and ensuring agricultural product quality and safety. Based on this, this article proposes an agricultural product supply chain model based on an integrated management platform, and conducts in-depth research on the logistics operation logic of agricultural product supply chain to provide theoretical basis and data support for the design and development of the management platform.
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