...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>American Journal of Industrial and Business Management >Pricing Strategy in Multi-Channel Apparel Supply Chain with Showrooming Effect
【24h】

Pricing Strategy in Multi-Channel Apparel Supply Chain with Showrooming Effect

机译：多通道服装供应链的定价策略，展示展厅效应

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In the apparel supply chain, brick-and-mortar stores rely on sales effort to increase demand. However, the cross channel free-riding behavior of “experience offline, purchase online” will harm sales profit of physical stores. In order to solve the problem, this paper considers a multi-channel apparel supply chain consisting of an upstream manufacturer and a downstream retailer, where the manufacturer opens an online direct channel and the retailer opens offline and online channels. First, a Stackelberg game model is established between the manufacturer and the retailer. Then we study equilibrium retail prices, the sales effort level and the supply chain performance under centralized decision, decentralized decision and surplus profit-sharing (SPS) decision. Finally, the optimal results in the three decisions are compared and analyzed from perspectives of the manufacture, the retailer and the whole supply chain. Our research results show that: 1) surplus profit-sharing contract can improve retailer service level and supply chain profits, which also could avoid price competition among three channels and alleviate the negative impact of showrooming. 2) The greater the showrooming effect in multi-channels, the less the supply chain profits will get. 3) It is beneficial for the retailer to add a retailer’s online channel on typical dual channels.
机译：在服装供应链中，砂浆商店依靠销售努力来增加需求。但是，“经验离线，购买”的横向搭便车的搭便行为将损害物理商店的销售利润。为了解决问题，本文考虑了由上游制造商和下游零售商组成的多通道服装供应链，制造商开设在线直接频道，零售商将开设离线和在线渠道。首先，在制造商和零售商之间建立Stackelberg游戏模型。然后我们研究均衡零售价格，销售努力水平和供应链绩效，在集中决定，分散决策和盈余共享（SPS）决定。最后，比较了三种决定的最佳结果，并从制造，零售商和整个供应链的角度进行了比较和分析。我们的研究结果表明：1）盈余利润共享合同可以改善零售商服务水平和供应链利润，这也可以避免三个渠道之间的价格竞争，并减轻展厅的负面影响。 2）多渠道的展示间效果越大，供应链利润越少。 3）零售商对典型双渠道添加零售商的在线频道是有益的。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号