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Friends get vaccinated: The power of social media groups in the COVID-19 vaccination campaign

机译:朋友们接种疫苗:Covid-19疫苗接种活动中的社交媒体群体的力量

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In times of crisis the power of social media is reflected in its ability to influence social behavior and act quickly without bureaucratic mechanisms. During the Israeli COVID-19 vaccination campaign, social media groups were formed to collect, verify, and disseminate information about leftover vaccine doses. Masses of people quickly joined these groups, rushed to the vaccine locations, and shared real-time information with other group members. Based on 15 semi-structured interviews with group members and admins, we identified three motives for creating groups: making information accessible, the struggle against vaccine opponents, and a desire to return to life as it was before the pandemic. Rapid group joining has been described in terms of collective behavior and contagion theory.
机译:在危机的时候,社交媒体的力量反映了其影响社会行为的能力,并在没有官僚机制的情况下迅速行动。 在以色列Covid-19疫苗接种活动期间,组建社交媒体群体以收集,核实和传播有关剩余疫苗剂量的信息。 群众迅速加入这些群体,赶到疫苗地点,并与其他小组成员共享实时信息。 基于15个半结构化访谈组成员和管理员,我们确定了三个创建组的动机:使信息可访问,对疫苗对手的斗争,以及在大流行前恢复生命的愿望。 在集体行为和传染理论方面已经描述了快速组加入。

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