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首页> 外文期刊>First Monday >How to survive a public faming: Understanding 'The Spiciest Memelord' via the temporal dynamics of involuntary celebrification
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How to survive a public faming: Understanding 'The Spiciest Memelord' via the temporal dynamics of involuntary celebrification

机译：如何幸存下公共名人：通过非自愿庆典的时间动态了解“最辣的梅梅利德”

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摘要

Online public shaming has gained recent popular and academic attention as the tools of networked life are used to enforce societal norms against perceived deviant behavior. However, these acts of non-consensual identity formation do not necessarily need to be negative in nature. Indeed, similar dynamics can occur when an individual’s behavior aligns with societal expectations — a positive incident of involuntary celebrification, which we call “public faming”. These public famings remain understudied within celebrity and microcelebrity studies, despite the fact that more and more ordinary people are being suddenly propelled to short-lived meme fame. This paper seeks to understand the effect on individuals who are non-consensually elevated into the public eye by expanding our understanding of celebrification beyond a simple linear progression from not-famous to microcelebrity to celebrity. As a case study for this new framework, the author performs an autoethnography of her own experience from winning a trivia game show with an Internet-savvy answer, simultaneously giving extremely fleeting mainstream televised fame and viral internet fame. Our new framework of celebrity temporal dynamics allows us to not only understand how a person’s identity can be transformed into a media object subjected to corporations’ and strangers’ manipulations. We also introduce the tool of “radical reciprocity” to help victims of public faming understand potential paths for them to reclaim their narrative.
机译：随着网络生活的工具，在线公共羞辱已经获得了最近的流行和学术关注，因为网络生活的工具用于强制执行社会规范，反对感知的偏差行为。但是，这些非同期形式形成的行为不一定需要在自然界中产生负面。实际上，当个人的行为与社会期望对齐时，可能会发生类似的动态 - 这是非自愿庆典的积极事件，我们称之为“公共着名”。这些公共团场仍然可以在名人和微皮带研究中被解读，尽管越来越普通的人突然被推动到短暂的MEME成名。本文旨在通过扩大我们对庆祝活动的理解，以超越对名人的简单线性进展超出一个简单的线性进展，了解对公众眼睛的个人的影响。作为这一新框架的案例研究，作者以赢得互联网求答案的赢得琐事游戏节目的赢得琐事游戏展示，同时为自己的主流电视名人员和病毒互联网成名进行了自动入学。我们的新的名人时间动态框架使我们不仅可以了解一个人的身份如何转变为经营的媒体对象，以遭受公司'和陌生人的操纵。我们还介绍了“激进互惠”的工具，以帮助公众名人的受害者了解他们的潜在路径来回收他们的叙述。

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