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Influencing Factors on Health Information to Improve Public Health Literacy in the Official WeChat Account of Guangzhou CDC

机译：影响卫生信息的因素，提高广州南方省官方卫生扫描官

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Background: Social media is used as a new channel for health information. In China, the official WeChat account is becoming the most popular platform for health information dissemination, which has created a good opportunity for the Centers for Disease Control and Prevention to facilitate health information online to improve emergency public health literacy. Methods: Data were collected from the Guangzhou CDC i-Health official WeChat account between April 1, 2018 and April 30, 2019. Descriptive analysis was performed for basic information about the followers and posts of the official WeChat account. Multiple logistic regression analysis was used to analyze the association among various factors of posts on engagement of followers of the official WeChat account. Results: Among 187,033 followers, the total numbers of post views, shares, likes, add to favorites, and comments for 213 posts were 1,147,308, 8,4671, and 5,535, respectively. Engagement of followers peaked on the dissemination date and gradually declined. The main post topics were health education posts and original posts. In the multiple logistic regression model, the number of post views was found to be significantly associated with infectious disease posts (AOR: 3.20, 95% CI: 1.16–8.81), original posts (AOR: 10.20, 95% CI: 1.17–89.28), and posts with title-reflected content (AOR: 2.93, 95% CI: 1.16–8.81). Conclusion: Our findings facilitate the government to formulate better strategies and improve the effectiveness of public information dissemination.
机译：背景：社交媒体被用作健康信息的新渠道。在中国，官方微信账户正在成为卫生信息传播最受欢迎的平台，为疾病控制和预防中心创造了一个良好的机会，以便在线促进健康信息以提高紧急公共卫生识字。方法：2018年4月1日至2019年4月30日之间的广州CDC I-Health官方微信账户收集了数据。对官方微信账户的追随者和职位的基本信息进行了描述性分析。多个逻辑回归分析用于分析官方微信账户的追随者参与的各种因素之间的关联。结果：在187,033个粉丝中，邮政意见，股票，喜欢，加入收藏夹的总数，以及213个帖子的评论分别为1,147,308,8,4671和5,535。追随者的参与达到传播日期，逐渐下降。主要的帖子主题是健康教育员额和原始职位。在多逻辑回归模型中，发现帖子视图的数量与传染病柱有显着相关（AOR：3.20,95％CI：1.16-8.81），原始帖子（AOR：10.20,95％CI：1.17-89.28 ），并用标题反射内容的帖子（AOR：2.93,95％CI：1.16-8.81）。结论：我们的调查结果促进了政府制定了更好的战略，提高了公共信息传播的有效性。

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