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Use of a research app in an online opt-in panel: The Netquest case

机译:在线选择在线选择研究应用程序:NetQuest案例

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The increasing use of mobile devices in the frame of online surveys has been accompanied by the development of research apps. These research apps have the potential to facilitate the process for respondents (e.g. being able to complete surveys when Internet is not available provides more freedom on when and where participants can participate) and fieldwork companies (e.g. the possibility to use push notifications could lead to higher participation rates). However, previous research suggests that panelists may also be reluctant to install an app. In this study, we answer research questions related to the knowledge and use of the Netquest app. We found that a majority of panelist did not know about the app and although sending invitations significantly increased its installation, the overall total of respondents installing the app remained low. Furthermore, the profile of those who installed the app differs from those who did not. The participation of panelists after they installed the app seems stable. The main reason for installing the app is comfort while the main reason for not installing relates to space/battery usage. Most of those who did not install could accept to install the app.
机译:在线调查框架中越来越多地使用移动设备已经伴随着研究应用的发展。这些研究应用程序有可能促进受访者的过程(例如,当互联网无法完成时,可以在互联网上完成调查,以便在何时和地点参加参与者参加)和实地工作公司(例如,使用推送通知可能导致更高的可能性参与率)。但是,之前的研究表明,小组成员也可能不愿意安装应用程序。在这项研究中,我们回答了与NetQuest应用程序的知识和使用相关的研究问题。我们发现,大多数小组成员都不知道该应用程序,虽然发送邀请显着提高了其安装,但安装应用程序的响应者的总体总数仍然很低。此外,安装该应用程序的人的简介与那些没有的人不同。小组成员在安装应用程序后的参与似乎稳定。安装应用程序的主要原因是舒适的,而未安装的主要原因是空间/电池使用。大多数未安装的人可以接受安装应用程序。

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