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首页> 外文期刊>Journal of Entrepreneurship, Management and Innovation >The developing speciality coffee businesses of Bangkok, Thailand and Penang, Malaysia. A story of entrepreneurial passion and creativity?
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The developing speciality coffee businesses of Bangkok, Thailand and Penang, Malaysia. A story of entrepreneurial passion and creativity?

机译：曼谷，泰国和槟榔岛的发展专业咖啡业务。 创业与创造力的故事？

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Purpose: This paper considers the recently emergent speciality coffee industry in Bangkok, Thailand and Penang, Malaysia. It addresses the research questions of what are the motivations and attitudes of small, entrepreneurial, speciality coffee business owners in both countries. Methodology: The study's methodology was interview-based qualitative data gathering with no pre-determined hypotheses. Interviews were semi-structured. Questions considered motivations and attitudes variously but particular points of focus were passion and creativity. Analysis was through thematic content analysis. Findings: The main findings were that participants considered themselves to be passionate and creative, wanted to educate about coffee (the primary finding) and have no expectation and little hope of becoming wealthy through their coffee enterprises. Their focus was on other elements of happiness than money. It transpired that their passion was not an entrepreneurial passion, financially driven, but a passion for craft skills and production, and attendant lifestyles that were simply not concerned about income maximisation. Implications for theory and practice: It presents a potential view of entrepreneurship at major variance with the views of classical economics. Few entrepreneurs interviewed saw their businesses as having potential for wealth creation. Concerns to maximise income or profit were not prevalent. These were not the financially driven entrepreneurs of classical economics. Their focus was on their craft and its skills. All understanding of the mindset of the small speciality coffee business owners and creators is an insight of substantial practical importance, for instance, to those seeking to supply to them and perhaps other similar small businesses, or to advise them, including Government and Local Government advisory services. Originality and value: The question set for this study had never been asked before, so the study is unique within the industry. Its value lies in two areas, the practical real world of business, as mentioned, and for future researchers in entrepreneurship. With these small businesses built from lifestyle concepts rather than classical economic concepts, notably of income or profit maximisation and scale appropriate to those, strong doubt is thrown on the validity of those classical economic views. An important value in this study is precisely that it drilled down and struck a plethora of motivations and attitudes informally held by entrepreneurs, people of a type that do not usually inform studies of entrepreneurship but may inform future researchers, particularly when reviewing the growing body of small artisanal and craft businesses.
机译：目的：本文考虑了曼谷，泰国和马来西亚槟城的最近紧急的专业咖啡行业。它解决了两国中小型企业家专业咖啡企业所有者的动机和态度的研究问题。方法论：该研究的方法论是基于面试的定性数据收集，没有预先确定的假设。采访是半结构化的。问题被认为是不同的动机和态度，但特别的重点是激情和创造力。通过主题内容分析分析。调查结果：主要结果是，参与者认为自己是充满激情和创造性的，想要教育咖啡（主要发现），并没有期望通过他们的咖啡企业变得富裕。他们的焦点是幸福的其他元素而不是金钱。它越过他们的激情不是一个企业家激情，经济驱动，而是对工艺技能和生产的热情，以及根本不关心收入最大化的伴侣生活方式。对理论与实践的影响：它提出了具有古典经济学观点的重大差异的潜在观点。采访的很少有企业家认为他们的企业有潜在的财富创作。令最大化收入或利润的担忧并未普遍存在。这些不是经典经济学的经济驱动的企业家。他们的重点是他们的工艺及其技能。所有对小型专业咖啡企业所有者和创造者的心态的理解都是对寻求向他们提供的实质性重要性以及其他类似的小企业，或建议他们，包括政府和地方政府咨询服务。原创性和价值：以前从未被询问过这项研究的问题，因此该研究在行业中是独一无二的。它的价值在于两个地区，实际的商业世界，如上所述，并为未来的企业家精神研究人员。与这些小型企业从生活方式概念构建而不是古典经济概念，特别是收入或利润最大化和适合那些的规模，强烈的疑虑被抛弃了这些经济意见的有效性。这项研究中的一个重要价值正是钻取并袭击了企业家非正式持有的夸张的动机和态度，这一类型的人通常会通知企业家精神，但可能会通知未来的研究人员，特别是在审查生长的身体时小型手工和工艺品。

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