...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>PLoS One >Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment
【24h】

Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment

机译：关于电视台的坏消息好消息吗？ VoiceOver和Visual Element在视频中的效果对观众评估的视频

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

In our experiment, we tested how exposure to a mock televised news segment, with a systematically manipulated emotional valence of voiceover, images and TV tickers (in the updating format) impacts viewers’ perception. Subjects (N = 603) watched specially prepared professional video material which portrayed the story of a candidate for local mayor. Following exposure to the video, subjects assessed the politician in terms of competence, sociability, and morality. Results showed that positive images improved the assessment of the politician, whereas negative images lowered it. In addition, unexpectedly, positive tickers led to a negative assessment, and negative ones led to more beneficial assessments. However, in a situation of inconsistency between the voiceover and information provided on visual add-ons, additional elements are apparently ignored, especially when they are negative and the narrative is positive. We then discuss the implications of these findings.
机译：在我们的实验中，我们测试了如何接触模拟电视电讯新闻部门，具有系统地操纵的语音转移，图像和电视股票代码（更新格式）影响观众的感知。 受试者（n = 603）观看了专门准备的专业视频材料，描绘了本地市长候选人的故事。 在接触视频后，受试者在能力，社交性和道德方面评估了政治家。 结果表明，正面图像改善了政治家的评估，而负面图像降低了它。 此外，出乎意料的是，积极的禁用者导致了负面评估，负面的股票会导致更有益的评估。 然而，在视觉加载口提供的声道和信息之间不一致的情况下，额外的元素显然被忽略，特别是当它们是负的并且叙述是积极的。 然后，我们讨论了这些发现的含义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号