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首页> 外文期刊>Advances in Journalism and Communication >Challenges, Opportunities and Innovations Faced by the Broadcasting and Hosting Industry in the Era of Convergence Media
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Challenges, Opportunities and Innovations Faced by the Broadcasting and Hosting Industry in the Era of Convergence Media

机译：趋同媒体时代广播及托管业所面临的挑战，机遇和创新

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摘要

Analyzes the challenges and opportunities facing the broadcasting and hosting industry in the era of fusion media from the perspective of audience, host personality and media discourse power. According to the research, with the advent of the era of integrated media, the broadcasting and hosting industry is faced with the impact and challenges brought by the diversification of audience choice, the weak personality of broadcasting and hosting, the transformation of media discourse power and the rapid development of artificial intelligence. However, it also faces the development advantages and opportunities brought by increasing audience, expanding influence, direct communication effect, prominent audience literacy, and modern media technology change. Put forward the innovation old thinking and concept of broadcasting and hosting, set up personalized style of broadcasting and hosting, improve the level of business of broadcasting and hosting, use new media technology innovation, and expand the media culture communication ability and so on industry innovation and development countermeasures of broadcasting and hosting. Finally, the future development prospect of broadcasting and hosting industry in the era of fusion media is prospected.
机译：从观众，主持人人格和媒体话语权力的角度分析了融合媒体时代面临的挑战和机遇。根据该研究，随着综合媒体时代的出现，广播和托管业面临着观众选择多样化，广播和托管人格疲软，媒体话语权力的转型所带来的影响和挑战。人工智能快速发展。然而，它还面临着增加观众，扩大影响力，直接沟通效果，知名观众素养和现代媒体技术变革所带来的发展优势和机会。提出了创新旧思想和广播举办的概念，建立了个性化的广播和托管风格，提高了广播和托管的业务水平，利用新的媒体技术创新，扩大了媒体文化沟通能力等行业创新广播与托管的发展对策。最后，展望了融合媒体时代广播和托管业的未来发展前景。

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