• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Substance Abuse Treatment, Prevention, and Policy >Cyber-ethnography of cannabis marketing on social media
【24h】

Cyber-ethnography of cannabis marketing on social media

机译：社交媒体大麻营销网络 - 民族志

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Since 2012, several states have legalized non-medical cannabis, and cannabis businesses have used social media as a primary form of marketing. There are concerns that social media cannabis exposure may reach underage viewers. Our objective was to identify how cannabis businesses cultivate an online presence and exert influence that may reach youth. We chose a cyber-ethnographic approach to explore cannabis retailers on social media. We searched cannabis retailers with Facebook and Instagram presence from Alaska, Oregon, Colorado, and Washington, and identified 28 social media business profiles. One year of content was evaluated from each profile. In-depth, observational field notes were collected from researchers immersed in data collection on business profiles. Field notes were analyzed to uncover common themes associated with social media cannabis marketing. A total of 14 businesses were evaluated across both Facebook and Instagram, resulting in 14 sets of combined field notes. A major theme was Normalization of Cannabis, involving both Broad Appeal and Specific Targeting. It is concerning that Normalization of Cannabis by cannabis businesses may increase cannabis acceptability among youth. In a digital world where the majority of youth are spending time online, it is important for policymakers to examine additional restrictions for cannabis businesses marketing through social media.
机译：自2012年以来，若干州合法化了非医疗大麻，大麻企业将社交媒体作为营销的主要形式。担心社交媒体大麻暴露可能达到未成年观众。我们的目标是确定大麻企业如何培养在线存在并发挥可能达到青年的影响。我们选择了一个网络 - 民族教学方法，探索社交媒体的大麻零售商。我们将大麻零售商用Facebook和Instagram在阿拉斯加，俄勒冈，科罗拉多州和华盛顿搜索，并确定了28个社交媒体业务档案。从每个配置文件评估一年内容。深入的，从沉浸在商业档案上的数据收集中的研究人员中收集了观察领域。分析了现场备注，以发现与社交媒体大麻营销相关的共同主题。共有14个企业在两个Facebook和Instagram中进行了评估，导致14套组合的现场笔记。主要主题是大麻的正常化，涉及广泛的上诉和特定的靶向。关于大麻企业的大麻规范化有关，可能会增加青少年青年之间的大麻。在大多数青年在线花时间的数字世界中，对于政策制定者来说，对通过社交媒体营销的大麻企业营销是重要的。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号